How to Use Content Marketing in the Mortgage Business

 

Content marketing is a great way for your mortgage business to reach prospective clients.

In the world of online marketing, content is king.

According to a survey by Roper Public Affairs, 80% of consumers prefer to get their information from articles, not ads. Of those, 70% reported that content makes them feel closer to a company.

Read on to learn more about how you can use content marketing in the mortgage industry to help your business!

Demonstrate Value to Readers
One of the most important ways to create an effective content marketing campaign is to demonstrate value to readers.

But how can you do this?

Put together well-written, relevant content. You should choose topics that are trending in your industry and that help provide insight and information on these issues.

For example, you can explain how FHA interest rates are indirectly impacted by the Federal Reserve’s decision to raise interest rates. The Fed raised interest rates most recently in June 2017, making this a relevant issue for those looking at mortgages.

By doing this, you build the brand of your business as one that provides value to readers, who also can be potential clients.

Use Unique Facts For Support
In order to become a reliable source of information in content marketing, you need credibility.

One of the ways to do this by fact facts from reputable sources. When you use facts to support your content, this helps you stand out from other writers.

But what sources should you use?

Your mortgage business should look for information from government websites and well-known real estate sources. Using unique facts is interesting to readers while also delivering a stronger message.

Incorporate Video Content
One of the ways to break up text in content marketing is to incorporate video.

Statistics indicate choosing video content is a wise choice now and moving forward. According to a study by Cisco, video content will make up 82% of internet traffic by 2021.

Video content helps bring the written word to life. You are able to supplement your written content with high-quality video. By creating videos about these topics, you can help your readers become more engaged.

Content Marketing For Your Business
Content marketing is a great way for your mortgage business to engage clients and prospective clients.

Part of a successful content marketing campaign is when you resonate with your readers in a unique way. One way to accomplish this is by delivering well-written content on relevant topics.

Look at what is trending in your industry and use unique facts in your written content. This will help readers to see the value in your work. It also helps build trust and a comfort level. This is essential for consumers in the mortgage industry.

There are lots of options for consumers when it comes to choosing a mortgage broker. When you use a strong content marketing campaign, it can be the difference between someone picking your business over another.

Leave a lasting impression on your readers by incorporating these things into your content marketing campaign.

The Largest Data Breach Settlement of All Time

 

Every second, nearly 45 data records are lost or stolen.

When this happens in a business, all of their records are put at risk.

This also puts the clients’ personal information at high risk.

Not only does it create distrust between the company and its customers, it also comes with a high price tag.

Unfortunately, data breaches happen all too often.

Advocate Health Care and the U.S. Department of Health and Human Services settled in what is called the largest settlement of all time.

The Largest Settlement to Date
The U.S. Department of Health and Human Services (HHS) Office for Civil Rights (OCR) settled at $ 5.5 million with Advocate Health Care.

Advocate Health Care violated the Health Insurance Portability and Accountability Act (HIPAA).

HIPAA protects personal health information from falling into the wrong hands. Health care providers are responsible for the safety of their patients’ private information.

Over 4 million patients’ personal information was stolen. This information includes their information, names, addresses and credit card numbers.

The Incidents

The exposure came after the first incident in August 2013. Four desktop computers were stolen from an Advocate Health office in Park Ridge, Illinois.

These computers contained the records of millions of local patients.

The second incident occurred in the period between June and August of 2013.

Hackers gained access to the network of billing service used by Advocate Health. This incident exposed the health records of over 2,000 patients.

On November 1, 2013, another breach occurred.

Yet another computer was stolen from a vehicle. This incident exposed 2,230 patients’ protected health information.

After Advocate reported these breaches, the HHS began an investigation.

The Findings

Laws are in place that require health providers to protect their patients’ health information.

The HHS found that Advocate Health violated these laws.

The OCR found that Advocate Health unsuccessfully:

researched the potential risks relating to the protection of protected health information
enacted policies and procedures to limit the access of electronic systems
safeguarded laptop computers that were kept in unlocked vehicles
The department found Advocate Health Care at fault for not securing a written contract from their billing subsidiary.

This written contract should have stated that it protected any electronic protected health information within its custody.

Advocate Health has responded, stating that:

“As all of the digital landscape and the impacts it has on evolution, we have enhanced our data encryption measures to prevent this type of incident from reoccurring.”

Conclusion
Advocate Health Care Network includes more than 250 treatment locations. This includes the ten hospitals and two children’s hospitals.

This makes it one of the largest healthcare providers in the state of Illinois.

Advocate Medical Group (AMG) is a branch of Advocate Health Care.

AMG provides primary care services, medical imaging, and specialty health care services.

This medical group services the greater Chicagoland area.

With new technology, data breaches are becoming more common than ever before.

Mobile UX London (MUXL 2017) prepares to take over the capital by storm

Mobile UX London (MUXL 2017) prepares to take over the capital by storm

London, UK – With the fast approaching UX mobile event, creators and innovators working at UX, Product, Mobile, Design & Development prepare to provide ideas and opportunities in this sector today.
Mobile UX London 2017 (MUXL 2017) will see a myriad of expert speakers engaging the event audience at Oxford Circus’ De Vere West One on November 10th.

 

Facilitate a full day of learning and networking through quality presentations and workshops – from a range of star companies like Google, Airbnb, IBM Aviva, Railways, Standard Life and more – this conference is set to shift from strength to strength in the third year .

With Intuit Jiri Jerábek’s main event host and designer Intuit Jiri Jerábek starting the process at 9:30, the event will cover all aspects of UX and mobile – including how Internet Things has put people on all new interactions, how to design interactions with AI / bots on top of the app and how virtual reality will change our interaction with the technology itself.

With a dynamic range of 20 speakers including Senior UX Designer at Samsung, Julian Caraulani and provide practical workshops provided by the likes of Tom Stewart from Webcredible, the topic covers the challenges facing mobile UX and how to capitalize on growing trends.

Founder Naveed Ratansi states, “Every year MUXL draws a diverse mix of UX, Design and Product practitioners from across the UK and Europe, facilitating the opportunity to learn, connect, and grow.All the essential components you need to push your career forward.”

For those who want to join MUXL 2017 and its leaders from various companies, agencies, and beginners as they plunge into the most relevant topics on UX today, time is essentially because ticket tickets will run quickly.

How do Bed Bugs Enter the Firm

How do Bed Bugs Enter the Firm

Bed bugs are a serious problem in most countries. While they are most often associated with homes and apartments, they can also be a nuisance to business owners. Even if businesses do not have beds for them to hide, bedbugs tend to congregate in buildings where there are many people coming and going. Here’s how you can find it and use the commercial St. bug sleep system. Louis to get rid of existing infestations.

Where are the Most Common Bed Bugs?

How do Bed Bugs Enter the Firm How do Bed Bugs Enter the Firm  How do Bed Bugs Enter the Firm

Bed bugs can stay anywhere, but more likely to be found in buildings with lots of traffic on foot. Businesses such as hotels, restaurants, daycare, hospitals, and airports are some of the most common places to find these troublesome creatures. Still, they can be found in any office, even if you struggle to keep your building clean.

City bed bugs

Some areas of the country are known as hotspots for bed bugs. In general, big cities tend to have the worst infestation because sleeping insects are attracted to areas where many people are present. Cities like Chicago, Los Angeles, Washington D.C., New York City, and San Francisco are famous for their bed bug population and are often at the top of the list of bed bug incidents every year.

How to Bed Bugs Travel

Unlike many parasites, bed bugs usually will not ride directly to you or your clothes. Instead, they will usually travel to suitcases, briefcases, sports bags, or other containers. They do not fly or jump, so usually lift your bag up from the floor enough to prevent it from catching up with you. They are nocturnal and do most of their food and move at night. They will hide in the carpet or in the cracks in the walls during the day and are so small that it is so hard to spot until the infestation actually begins.

How to Overcome Infestations

If your employee complains to get an itchy bite at home or at work, it’s good you check the bed bug building. Check around the base of the walls and layered areas such as carpets, curtains, or furniture. You may find used shells left behind by insects, or you may find small black spots of waste that are excluded by bed bugs. You might even find some bugs themselves, especially if there are major infestations. The size is small, flat, and oval: about the size, color, and shape of apple seeds.

What to Do if You Find Bed Bugs

Immediate treatment with commercial bed bugs St. Louis is required if you find a bed bug in your office. Bed bugs can spend hundreds of eggs during their lifetime, which means your population can grow quickly after rooting. Clear the full area, and leave all the bags and other items for care as well. Tell your staff and customers that bed bugs are visible and they should take precautions like checking their clothes and bags for insects before they go home.

Choosing Apt Casino Game Lets You Get More

Choosing Apt Casino Game Lets You Get More

Living in a fast paving world, allocating time to play and having entertainment is a must. Everyone living around the world has been wondering about making money for their families. In situations like this, there is some relaxation and refreshment on their minds required to work hard among their competitors without stress and burden.
A variety of games are available both online and offline. Outdoor play can also provide a refresher on their mind and body. If there is difficulty in doing physical activity outdoors people can follow the choice of online games. Various collections of online games are available, among which casino games are found to be at the top of the list of players.

Choosing Apt Casino Game Lets You Get More

Features & Benefits of Casino:

The number of people who have been addicted to playing casino games, in addition to playing as people who entertain the majority of people get tremendous benefits by playing online. They consider the types of games & bets on this casino game as part of their daily activities mainly because of the increasing number of possibilities to win and make more money through the bet.

Winning as soon as you start playing the game is not possible for all types of people. All players may not be the same, some may be experts where others may often be amateurs. So knowing the rules and regulations and start following some games before starting betting on games will be more profitable. For the benefit of people like certain companies such as Malaysia online bets offer an opportunity to their new players.

Different Types of Casinos:

A variety of casino games are available online such as slot machine games, card games, roulette, craps, poker games, table games, etc. Although various games are available both online and offline, choose the one that suits you and your time. required. Choosing Apt Casino Game Lets You Get More

For example: prior knowledge is the necessity of playing table games because there are difficulties in playing compared to slot machine games. Once you decide to bite money on the game, if you are a new player then along with the slot machine game option will be effective. More chances to win your game bet but need some knowledge of strategy and rules in playing it. Once you are more aware of them then you will be the winner in playing them.

Author: Riz is a professional content writer. He has a good catch in Game writing and sports that make life easier. In this article, he has mentioned things, Choosing Apt Casino Game Lets You Get More

Cleaning Services That Can Save You Time And Effort

Cleaning Services That Can Save You Time And Effort

Cleaning could be a tedious course of action, in particular whenever you have a huge space to cover. Whether or not you want to help keep your residential or commercial space sparkles, plenty of effort and time will be necessary. With busy modern lifestyles, the majority of people rarely possess the time to spare to complete some thorough cleaning. Luckily, firms have created it for all kinds of cleaning services.  et a lot more details about housekeeping services near edmond ok
Carpet cleaning services – The carpet cleaning service is an important item in a home or even office, apart from keeping the house appealing, it also adds for the comfort. It’s even so much one of your stuff most exposed to dirt, allergens and dust. Frequent cleaning of your carpet is very important, yet it can be pretty a challenge. Cleaning corporations provide all kinds of carpet cleaning services which includes steam cleaning to keep this cozy rug in top condition.

 

Finish of tenancy cleaning services – This kind of service is offered to house managers and owners as they move house. Cleaning a home after moving out guarantees it can be in great situation for the next interested tenant and it maintains the worth from the home. Cleaning specialists offer you thorough cleaning services that involve cleaning of windows and walls as well as all other surfaces to have the house hunting as superior as new.

Soon after builders cleaning – Creating projects can leave really a mess that could take all time and effort to clear. Cleaning providers have all equipment, tools and products to clean just after builders so your home or workplace can possess a pleasant all round look absolutely free from all the mess that comes with the creating method. Since with the extent of this type of job, you may be assigned a group of cleaners to hasten it and reach the desired final results.

Domestic Cleaning – It touches on everything that your house could need to have. Applying the experienced domestic cleaning services, it is possible to have your appliances cleaned, your bathroom scrubbed and sanitized and in some cases your windows and carpets cleaned. Upholstery cleaning services also fall in this category. The specialists will unquestionably transform every single location inside your home with their experience. The solutions are packaged depending on the extent of function.

Office Cleaning – The cleanliness around your office can be a positive image of one’s company. High website traffic offices need normal dusting and cleaning plus the firms supply all these solutions. You may be able to help keep each and every section searching organized and tidy. Some of the cleaning experts will even provide workplace de-cluttering solutions when required.

How Small Businesses Benefit From Office Phone Systems

Thinking of getting a new phone system for your office?

According to a recent study, this is a smart idea. Research has shown that more than 80% of customers will not call back if no one answers the phone first.

Think about how many unanswered businesses have lost you. The truth is, phone calls are just old school.

In this post, you will learn how the office system helps your small business run more smoothly.

Benefits of the Office Phone System
There are many reasons to improve your current phone system – all of which will be a miracle for your small business. Let’s look at some of them now.

You will save money

Money talk – especially if you are a small business, where every penny is taken into account.

Often, today’s office phone systems let you use the Internet to make calls. Especially if you work with remote clients or vendors, this can save you money seriously.

In addition, you may even be able to combine other services, such as your cable and Internet, with your new phone system.

Finally, as a small business, you continue to grow. Using a phone system that follows the “pay as you go” model will help you reduce costs very much. Plus, you will avoid having to pay for services you have not yet needed.

Your Communication Will Increase

Telephones are a very important part of your business – but do they really help you to grow?

The office phone system gives you a clearer conference call with additional features that ensure everyone is on the same page.

Especially if you have a long-distance or part-time worker who is not in the office every day, this call gives you a way to communicate with your entire team – no matter where they are.

You’ll Enjoy the Added Feature

Sure, when you first start your small business, maybe a basic phone with a few lines is enough.

But maybe not anymore. The office phone system gives you the features you need to succeed and improve communication with clients.

This includes things like free toll free systems, more storage for important numbers, the ability to record your calls, and more.

One very popular feature is call tracking. It lets you see who’s actually talking on the phone, following up with prospects and closing deals – and who does not pull their weight.

You can even see how long this last call lasted, so you can monitor how things are going.

You will also have access to support and care around the clock. If anything goes wrong with your office phone, you should fix it as soon as possible.

Office Phone System Streamline Your Business
Thanks to this post, you will encounter fewer dropped phones and have better communications by looking into an office phone system.

Want more advice on how to improve your office efficiency? Do you want to learn how to improve customer relations and employee morale?

Take Security to Your Own Hand and get a HIPAA Risk Assessment

 

If your organization deals with protected health information, or PHI, the Department of Health and Human Services requires you to perform risk analysis as the first step to implement the safeguards specified in the HIPAA Security Rule, and ultimately achieve HIPAA compliance.

This includes all HIPAA hosting providers.

But what is a risk analysis? And what should be really included in your report?

The Health and Human Services Standards Guide outlines the nine compulsory components of risk analysis.
By conducting a comprehensive HIPAA risk assessment, it is very difficult to do on their own. You may want to contract with HIPAA auditors to help you.

Most people do not know what to find out, or they end up passing things because they do not understand data security.

If risk analysis is important to your security, then you do not want to ignore the key elements in the analysis.

There are nine components that health organizations and health-related organizations that store or transmit protected electronic health information must be included in their documents:

1. Scope of Analysis

To identify your scope – in other words, the area of ​​your organization you need to secure – you need to understand how the patient’s data flows in your organization.

It covers all the electronic media your organization uses to create, receive, maintain or transmit portable media, desktop and ePHI networks.

There are four main parts to consider when determining your scope.

Where PHI starts or enters your neighborhood.
What happens after that in your system.
Where PHI leaves your entity.
Where potential or leakage exists.
2. Data Collection

Here is a list of places to get you started in the documentation where PHI enters your neighborhood.

Email: How many computers do you use, and who can log in to each?
Text: How many mobile devices are there, and who owns them?
EHR entry: How many staff members are included in the data?
Fax: How many fax machines do you have?
USPS: How are incoming mail handled?
New patient paper: How much paper does the patient have to fill? Do they do this at the front desk? Test room? At another place?
Communication business associates: How do business partners communicate with you?
Database: Do you accept a marketing database of potential patients to contact?
It’s not enough to know where PHI started. You also need to know where to go when you enter your neighborhood.

To fully understand what is happening with the IRC in your environment, you should record all hardware, software, devices, systems and data storage locations that touch the IRC in any way.

Then what happens when the IRC leaves your hand? It is your job to make sure it is transmitted or destroyed in the safest way possible.

Once you know all the places where PHI is placed, transmitted, and stored, you will be better able to protect those vulnerable places.

Identification and Document of Potential Vulnerability and Threats

Once you know what happens during the PHI’s lifecycle, it’s time to find a gap. This gap creates an environment for unsecured PHI to leak inside or outside your environment.

The best way to find all possible leaks is to create a PHI current diagram documenting all the information you find above and putting it in a graphical format.

Viewing diagrams makes it easier to understand the PHI path and to identify and document anticipated vulnerabilities and threats.

Vulnerability is a defect in components, procedures, design, implementation, or internal control. The vulnerability can be fixed.

Some examples of vulnerabilities:

The website is incorrectly encoded
No office security policy
The computer screen is in view of the public patient waiting area
Threats are the potential of a person or object to trigger a vulnerability. Most threats remain outside your control to change, but must be identified to assess the risks.

Some examples of threats:

Geological threats, such as landslides, earthquakes, and floods
Hackers download malware to a system
The actions of members of the work force or business associates
Again, even if you are above average in terms of compliance, you may have little understanding of vulnerabilities and threats. It is important to seek professional help for your HIPAA risk assessment.

Assessing Current Security Measures

Ask yourself what kind of security measures you take to protect your data.

From a technical perspective, this is the case

5 Things Every Employer Should Do When Hiring People

Finding the best candidates to fill positions in the company can be the difference between a successful business and a relentless headache.

Employers need to take some precautionary measures to ensure that they are looking for the right place to attract quality people. It is also important to familiarize yourself with potential employees as much as possible during the screening process.

Failure to do this can cause employers to experience more problems than they bargain. Check out the steps below to help your recruitment process if you have experienced bad luck in hiring people.

1. Find out what Value they can bring to the company?
The reason why you hire people in the first place is to improve the efficiency and potential of the company.

In this case, you need to hire the people who do that. There are several ways to find out how many candidates will score to your company.

The first way is to go to their resume and search for keywords and experiences that are important to grow the business. For example, if you want to improve your customer conversion rates, you might want to find someone with a successful track record in sales and knowledge about customer acquisition.

Another way is to ask candidates during the application process to describe some of their expertise in relation to your company’s specific needs. For example, asking questions like “explain your understanding or your experience with SEO” can get you closer to know if the candidate is appropriate for that position.

Overall, employers must demonstrate the specific needs of the company in order to quickly see someone who has what it takes to meet those needs.

2. Check the History of an Inappropriate Behavior Pattern?
Background checks are a common tool during the recruitment process. And this is part of the process that should not be done entrepreneurs.

In addition to just completing a background check issued by a graduate employee, you should find out the employee’s history of more personal resources.

Be sure to take the time to call references and questions about things that are important to overworked bosses, such as how often they are late or how many times they do not raise their words when they say they will complete a task.

This subtle behavior can give some clues as to whether the employee may not be the best choice depending on the environment and job demands.

3. Do Some Dig on how well they work with others and independently?
If you have a highly focused work environment on collaborative work, you might want to hire someone who is actually easy to work with.

The one thing that makes the job more horrible than what to do is toxic people at work and vice versa.

If you are not a micromanage person and you know employees should be motivated and independent then hiring someone who needs handrails throughout the day may not be in your best interest.

It might even be a good idea to include personality tests for work into the screening process to better understand the motives and habits of the candidate.

4. Screen for Addictive Substance Usage / Abuse
There is no perfect human being and, as a boss, you do not want to judge the life experiences of others. But hiring people with self-destructive behavior can destroy your company.

Do your best to find risky candidates who can spend more than they earn.

If you are a smaller beginner and can not afford expensive drug tests in expensive clinics, consider using a safe and proven home test such as a 9th panel drug test for playback.

5. Test Those Necessary Skills for Position
If a candidate claims that they have certain skills then they should be able to prove it, right?

One of the biggest fears for hiring people is to bring someone who claims to have a certain level in a particular skill and know that it is a lie.

During the interview process, there is no harm in giving them a small test of what they should do while doing the work to ensure their level of understanding. For example, if someone says that they can type at a certain speed and that is an important part of the job, you can test their speed during a typing test of 60 seconds to ensure the accuracy of k

Some Guide to Choosing a Roof Organization Able to Take Your Roof

Some Guide to Choosing a Roof Organization Able to Take Your Roof

Each single residence has a prominent roof. This is really not a component that is normally used for your property. Although not often used continues to be very important. Actually this is one of the most important parts of any house. Get more details about toronto roofing company
It provides shelter in a number of strategies:

 

• First, it keeps the warmth inside the house during cold weather. This is the result of increased heat. Without the roof, the heat will only rise.

• Second, stop the heat getting into the house when it’s really hot outside the house. The sun is definitely the most important trigger, because it produces such heat.

• Thirdly, it stores the elements in the dwelling. It consists of any kind of precipitation, or intense climate and temperature.

Not all of these roofs are farther away. Roof made of herpes zoster, and also tar, is more commonly found. Metal roofs are also commonly found. Can be unusual when the roof is made of ceramic or stone. This guide can help you find an experienced roof contractor who can fix your roof.

Not everyone who fixes your roof can be the same. Making sure you have the right people to fix your roof is important. The recommendations contained in this post should also be useful to you if you want to reflect on replacing your roof or getting a new one.

1. The first thing you should do is check to see which roof is now in your house. This can turn into a complicated task. Probably can not immediately see your roof if it can be flat. For those who can not determine your roof, you should contact the appropriate contractor for any inspection. In each instance, you should have no problem getting what kind of roof in your home. By standing around the ground outside your property, you should be able to see the roof, which will tell you whether it can be produced with ordinary materials, one more widespread thing, such as shingles or metal. When you have finished the inspection, you need to contact more than one roof contractor to determine who is able to fix your roof. Tip two discusses the truth that not just about every roofing contractor will do the same.

two. Getting the position of a number of candidates that can be achieved now is the time for you to make comparisons. You should specifically look for the 3 products listed below:

• Insurance: Have you chosen a roofing contractor with insurance, and if you do, what insurance do they carry? This is actually a very important detail You may be responsible for an accident that occurs if your roof contractor is not insured. Sometimes your homeowner’s insurance coverage will cover this. Any accidents that occur may be your responsibility if they do not happen.

• Practical experience: What is your roofing contractor selection with on-site practical experience? Roof contractors who have no practical experience in your location may not be familiar with the region’s key points. A high quality roof repair can have a negative impact on this, and this can improve the time it takes to get the job done.

• Cost: All roof contractors perform different grades with the best quality, and the rates vary. In certain situations, the cost difference may vary from extreme to other. Your roof repairs also depend on the weather conditions, as well as the actual year. It’s possible that your property owner’s insurance currently covers all or aspects of spending.